Culture · August 2024 · 5 min read
Algorithms minimized friction. And friction used to be where life happened.
Modern life became unbelievably efficient.
You can order food, transportation, entertainment, groceries, dates, work meetings, and almost any product imaginable without speaking to another human being.
And convenience solved many real problems.
But it also quietly removed friction that used to create life.
People used to wander more, meet neighbors more, run into friends more, talk to strangers more, experience unpredictability more.
Now algorithms minimize friction constantly. Everything became optimized around speed, comfort, efficiency, personalization.
And weirdly, life started feeling emotionally flatter.
Because humans don't only need convenience. They need texture. Small adventures. Community. Movement. Unpredictability. Shared experiences.
Many of the most meaningful human experiences are slightly inconvenient. That's exactly why they matter.
The resistance is part of it. The planning, the travel, the shared effort, the discomfort, the unexpected turns — all of that creates the memory. All of that makes the thing real.
Frictionless is often another word for forgettable. And somewhere between optimizing everything we accidentally optimized out a lot of what made things worth doing.